IMPACT OF MSME PERFORMANCE IN ENVIRONMENTAL SECTORS ON E-COMMERCE ADOPTION

Authors

  • Kamma Kshamarpna Babu Assistant Professor, National Institute of Fashion Technology, Hyderabad, Telangana
  • Dr. Sanju Jha Professor, Maharaj Vinayak Global University, Jaipur, Rajasthan

Keywords:

E-Commerce, MSME, environmental

Abstract

E-Commerce Adoptions' impact on MSME performance will be examined in this research, which will be modified by environmental factors. The findings of this research, using multiple regression analysis techniques, show that e-commerce communication, business processes, online e-commerce, and digital ecommerce platforms influence the performance of MSMEs concurrently, whereas e-commerce services do not. MSMEs' success is also influenced by environmental factors, such as internet ecommerce and business procedures, according to this study. MSME actors may use these findings to help them grow their businesses and reach their full potential

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Published

2022-06-28

Issue

2022: ICARHSE-england june

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

IMPACT OF MSME PERFORMANCE IN ENVIRONMENTAL SECTORS ON E-COMMERCE ADOPTION. (2022). Conferencea , 406-413. https://conferencea.org/index.php/conferences/article/view/1159