MARKETING STRATEGIES AIMED AT INCREASING THE EXPORT POTENTIAL OF VITICULTURE ENTERPRISES IN THE REGIONS

Abstract

In recent years, special attention has been paid to increasing the production and export potential of fruit and vegetable and grape products in Uzbekistan. "Further development of viticulture in our country, establishment of a cluster system for grape growing, processing, production of finished products, providing the republic with quality products with wide introduction of effective mechanisms of regulation of the alcohol market, strengthening the export potential of the industry, increasing investment attractiveness, as well as Comprehensive measures aimed at the development of wine tourism (wine tourism) [1] are being implemented. The use of branding strategy of innovative marketing is of urgent importance when releasing grape products to international markets. "... famous brands such as Oltiariq and Parkent grapes, Khorezm melon, Surkhondarya date can be registered and actively promoted in international markets. The voice of Uzbekistan should be heard in our products entering the world market, our products can take a strong place in foreign markets only if they have a brand. [2] The effective implementation of these strategically promising measures requires the use of modern marketing strategies in increasing the export potential of viticulture enterprises.